Basics
What is a domain name?
A domain name is the unique web address (aka the URL) for your website. Examples of domain names include "google.com" and "get.inc"
What is a TLD?
TLD stands for Top Level Domain, which is the technical term for a domain ending. Examples of TLDs include .com, .net, .org, and .inc.
What is a SLD?
SLD stands for Second Level Domain. The SLD is the phrase you choose before the TLD. In the domain name get.inc, ".inc" is the TLD and "get" is the SLD.
What is a registry operator?
A registry operator, or registry for short, is the wholesaler of a TLD. A registry may operate one or more specific TLDs. Intercap Registry Inc. is the registry operator of .inc, .box, and .dealer.
What is a registrar?
A registrar is an authorized retailer of domain names. Registrars must be accredited by ICANN to sell domains. Registrars charge customers a retail price for each domain, and then pay that TLD’s registry the wholesale price. See which registrars carry .inc.
What is a registrant?
The registrant is the owner of a specific domain name. Registrants must pay the annual subscription fees to their registrar to maintain ownership of their domains.
Why are domain names important?
A domain name can be one of your most valuable assets – it's your own piece of online real estate. A domain name is how new customers find you, form their first impressions, and recommend you to others. Your domain name is your online presence and should truly define your business.